Move, Inc. has announced that Berkshire Hathaway HomeServices New England Properties, a HomeServices of America affiliate and a leading real estate company in Connecticut and Rhode Island, is expanding the online marketing of its properties to reach a national audience of home buyers and sellers on realtor.com®.
The agreement empowers Berkshire Hathaway HomeServices New England Properties to extend its online presence beyond the regional and national websites of its 50 offices in Connecticut and Rhode Island to include the additional audience of buyers and sellers who have not yet selected a particular brokerage.
Operated by Move, Inc., realtor.com® is a leader in providing home buyers and sellers with the most accurate U.S. residential listing information on mobile devices and online*. Listings on realtor.com® are exposed to the most engaged online real estate community[i] with the most accurate listing data, updated every 15 minutes, pulled directly from more than 800 multiple listing services (MLS). The agreement gives greater visibility for more than 1,500 agents in New England and their listings to the more than 35 million home buyers and sellers who visit realtor.com® each month from their desktops or via mobile applications for iPad, iPhone, Android and Windows8.
“We are pleased to welcome Berkshire Hathaway HomeServices New England Properties to the Move family, and to provide the signature marketing advantages of our suite of solutions available through realtor.com® to this prestigious real estate services organization,” said Ray Picard, Move’s executive vice president of sales. “Berkshire Hathaway HomeServices New England Properties professionals brings the knowledge, local insight and expertise to assist home buyers and sellers, and adding the reach and accuracy provided by realtor.com® to their offerings is an unbeatable combination.”
The agreement, effective immediately, further enhances the exposure of all Berkshire Hathaway HomeServices New England Properties listings on realtor.com® through its ShowcaseSM Listing Enhancement program. The program provides the brokerage with prime positioning from which to attract home buyers and sellers, unique branding for each real estate brokerage and its agents, and direct routing of property inquires to the listing agent.
“Home sellers are looking for added value from their real estate agents,” said Candace Adams, president and CEO of Berkshire Hathaway HomeServices New England Properties. “The ShowcaseSM Listing Enhancement program from realtor.com® enables current and potential customers to connect directly with our real estate agents. We believe this level of service is unmatched in our regional market area, and we are very pleased to take a leadership position in offering this program to each of the brokers, agents and ultimately the consumers who will benefit most through the efficiency of being able to find accurate information about our properties and to connect with our world-class sales team.”
* “Most accurate” claim(s) pertain to the accuracy of for-sale home listings, are based on comparison with other national listing portals, and are based on the greater frequency of listings updating on realtor.com®.
[i] comScore March 2014 desktop page views/unique user and minutes/unique user